美宝莲公司介绍

美宝莲公司英文简介

MAYBELLINENEW YORK

美宝莲公司英文简介

Outlinethe History of Development

Business Ideas and Influence

One

Five

Two the Description of Finance

the Brief Structure of Company

Four

Products Show

Three

美宝莲公司英文简介

the History of Development1913~1915

The chemist Williams invented Maybelline mascara( 睫毛膏) in1913,and set up the company in 1915 in U.S.1991

Maybelline put forward the words “Maybe she's born with it. Maybe it's Maybelline” as a slogan.1995

Maybelline landed in China and established for thousands of sales outlets.1997

Maybelline won the title “The Chinese market best-selling brands” which is Issued by the National Bureau of Statistics.

美宝莲公司英文简介

the Brief Structure of CompanyCore FiguresTop Manager:Li ting CEO:Paul

R&D Manager:Liu cui

Head of Sales:Wang zhongguo

Director of Sales & Marketing:Wang kang

美宝莲公司英文简介

Products Show 1 ( New Product )——Maybelline New York Extra Care Lipstick(美宝莲纽约倍护润唇膏)

Maybe She’s Born With It, Maybe It’s Maybelline!

美宝莲公司英文简介

Products Show 2 (Other Major Products)A B C D

A. Mascara (无境恒翘纤长睫 毛膏) B. Blemish Balm Cream (精 纯矿物BB霜)

C. Fluid Foundation (精纯矿 物自然亲肤粉底液) D. Makeup Remover (透净瞬 柔卸妆液)

美宝莲公司英文简介

Products Show 3 (Chinese Cosmetics Market)

All kinds of products of Maybelline in Chinese Cosmetics Market!

美宝莲公司英文简介

the Description of Finance

During all kinds of make-up brands in 2010,Maybelline attracted the most attention, Accounting for 10.48%,ranked the first.

美宝莲公司英文简介

In the first half of the year 2009,the make-up product which received the most attention from netizens is the Fluid Foundation/cream, attention for 28.01%, obviously higher than any other products.

Sun Screen ranked the second, Eyelash creams/fluid finished third.

Foundation products are seasonal significant, whether it’s too cold or not, it’ll be affected. The retrieval quantity highest months are February and September. The retrieval quantity of Sun Screen is high in April, then gradually into decline. The movements of Make-up removing products are relatively stable. While the retrieval quantity of Lipstick/Lip Color/Lip Liner is peak in October.

美宝莲公司英文简介

The best selling productsThis kind of mascara (美宝莲纽约 瞬盈浓密睫毛膏防水型) has become the world top selling product in recent years.

美宝莲公司英文简介

Business Ideas and InfluenceBusiness Ideas

To serve people who pursue the fashion

To expand marketing channel

美宝莲公司英文简介

the Influence on China

1

Maybelline launched timely the newest fashion color, with the international trend synchronization, give the latest, the fastest fashion information to Chinese consumers. With high quality and popular price, Maybelline is favored by most Chinese consumers rapidly. Maybelline has established for thousands of sales outlets in China in recent years.

2

3

Maybelline let more Chinese women combine their own characteristics, with more confidence and noble posture to show the Oriental female's unique inner beauty. With its famous brand ap

peal, affinitive price and convenient channel, Maybelline continues its fast development in China and becomes the first brand in Chinese cosmetics market.

4

美宝莲公司英文简介