WORLD CLASS ENGLISH FOR BUSINESS Module 8(2)

商务英语(上),商务英语上,电大,课件,中央广播电视大学

Vocabulary and Structure

11年7月II (10-11二)

11年1月 II (10-11一)

06年1月 III (05-06一)

学习完这个模块，我们应该能回答下面这些问题：

Module 8 Selling the Product

1. What is selling? Different aspects of selling a product or service?

2. How do you find your customer?

3. How do you know what your customer needs?

4. What are the personal qualities and skills that a salesperson needs?

5. How do you present your product to your (potential) customer?

6. What is the process of sales negotiation? What language skills (or any other skills) are needed?

7. How do you take customer's complaint? Are complainers the best friends of a company? If so, why do we say so?

8. Does globalization have some impact on your business? Have it brought some benefits?

9. How do you deal with the different management and business styles in different cultures?

10. Any advice for Chinese business people in terms of doing business with people from other countries?

Reading materials

10 Quick Creativity Hacks

1. Color Me Blue

A 2009 study found that subjects solved twice as many insight puzzles when surrounded by the color blue, since it leads to more relaxed and associative thinking. Red, on other hand, makes people more alert and aware, so it is a better backdrop for solving analytic problems.

2. Get Groggy

According to a study published last month, people at their least alert time of day─think of a night person early in the morning─performed far better on various creative puzzles, sometimes improving their success rate by 50%. Grogginess has creative perks.

3. Daydream Away

Research led by Jonathan Schooler at the University of California, Santa Barbara, has found that people who daydream more score higher on various tests of creativity.

4. Think Like A Child