A CRITICAL INVESTIGATION INTO CSR WITHIN CHINA’S HOTEL INDU(21)

硕士毕业论文,探讨企业社会责任在中国酒店业的发展。

As the largest developing country regarding population and tertiary, China has been drawing great attention from all over the world. It also has been playing increasingly important role in the world. Since the late 1970s, China‘s GDP has been increasing rapidly at a rate of around 10% each year （NBS, 2008）. After 2002, its membership of WTO also provided China a good opportunity to perform in the global stage. According to World Bank, China has become the second largest economy in the world by 2007 (Huang, 2007).

China‘s economic miracle not only influences the Chinese domestic economy, but also had a strong effect on global business trends. According to NBS (2008), China‘s economy has experienced different stages. China‘s economy has been divided into three stages. The first stage was recovery and oscillation stage (1979-1990); the second stage was rapidity and soft landing stage (1991-2001); the third stage was prosperity phase (2002-2007). As a matter of fact, on the one hand, both the Chinese government and Chinese people have been benefited from the positive consequence such as more wealthy life and higher national image of the completion of these stages.

In first stage, it is believed that the year of 1979 can be viewed as a milestone in the history of China‘s economic development, as China started its economic reform and took its new economic policies into effect. In 1979, the ―open-door‖ policy was adopted by the Chinese government. The rich local resources and cheap labour are suggested as the main attractions of China for the international companies at that moment. The entry of these international companies enabled China to obtain more capital investments, latest knowledge and advanced professional technologies. During this period, due to China adopted the planned economy, the most of Chinese enterprises were stated-owned companies and the private businesses had not played an important role in markets (NBS, 2008).