A CRITICAL INVESTIGATION INTO CSR WITHIN CHINA’S HOTEL INDU(6)

硕士毕业论文,探讨企业社会责任在中国酒店业的发展。

However, the research of CSR is not insufficient. The development of CSR seriously lags behind Chinese society‘s perception. And the development of CSR is very slow in

comparison with western world. Most hotels did not implement CSR adequately to society or communities. And the Chinese society exists in too much incidents including product safety, product quality and services. Therefore, this study was carried out for China‘s hotel industry. This study focuses on researching CSR practices within China‘s hospitality industry.

1.2. Aim

The aim of this study is to critically investigate CSR practices within China‘s hospitality industry. In order to fulfil the aim the following research objectives were addressed:

1) To critically review CSR theory.

2) To critically assess CSR practices in China‘s hospitality industry.

3) To provide recommendations as to how China‘s hospitality industry can improve or

develop CSR practices and policies.

This study will help advance understanding on the CSR practices within China‘s hospitality industry. And hotels can improve its management or strategy for the hotels‘ CSR. They also can be inspired by this study to gain ever better solutions and management implement of CSR. This study is going to show

The implement of CSR related to hotels‘ operation as well.

Chapter 2: Development of CSR