地震灾区论文：四川地震灾区乡村生态旅游发展模式研究

地震灾区论文：四川地震灾区乡村生态旅游发展模式研究

地震灾区论文：四川地震灾区乡村生态旅游发展模式研究

【中文摘要】乡村旅游是四川省旅游业的重要构成部分。地震前,许多灾区乡村接待的游客数量可占当地旅游市场总量的一半以上,乡村旅游过去是灾区旅游发展的重要组成,并直接使大多数群众受益,因此,乡村旅游的恢复建设对灾区旅游业整体重建的作用将非常重要,而寻找一条适合四川地震灾区乡村旅游发展的道路是关键。本文首先介绍国内外现有乡村旅游发展的典型模式并其经验；其次,对四川地震灾区基本情况进行介绍,并对其乡村生态旅游的发展进行了SWOT分析,在此基础上结合利益主体理论和运营管理理论,从乡村旅游的发展取向、组织结构和运行机制出发,构建了灾区乡村旅游的发展模式；最后,以都江堰市崇义镇双土村为乡村生态旅游的发展实例进行分析,采用实地访谈和调查问卷对当地乡村旅游发展情况进行了调查,并对调查数据进行分析,且结合双土村的实际情况设计了适合双土村乡村旅游的具体模式。具体得到如下几个结论：1、我国乡村旅游的发展模式按其组织运行主体的不同可以分为三种主要的模式：政府主导、社区主导、企业主导。2、地震灾区乡村旅游的发展存在许多共同之处：基础设施都遭到损害,旅游资源和自然环境都受到破坏,农村居民点受损；在灾后重建的背景之下,灾区乡村旅游的发展有优势,也有劣势,面临城乡统筹和灾后重建的大好机会,同时也面临市场的威胁和环境的威胁。3、地震灾区乡村旅游发展要走生态发展的道路,需要各个利益主体共同作用,并且各主体发挥不同的作用：政府引导,

地震灾区论文：四川地震灾区乡村生态旅游发展模式研究

企业参与市场化运作,社区居民全面参与和乡村旅游协积极组协调。同时,灾区乡村旅游发展需要建立完善的组织结构和运行机制。4、乡村旅游的组织运行可以划分为了五个维度,各维度在双土村乡村旅游发展中的重要性不一。

【英文摘要】Rural tourism is an important component of the tourism industry in Sichuan Province. Before the earthquake, many villages in the disaster areas received visitors that can be accounted for more than half of the total tourism markets, and rural tourism is an important component of the tourism development in the past, and it directly benefits the majority of the people, therefore, the restoration of rural tourism will play a significant role in the reconstruction of tourism industry. And it is the key to find a suitable road to

development the rural tourism in Sichuan earthquake.First, this paper introduces the typical pattern of rural tourism in abroad, and summarizes their experience. Second, it introduces the basic information about the earthquake area, and makes the SWOT analysis on its ecotourism development, then based on the stakeholder theory and operations management theory,

constructs the disaster area of rural tourism development model, which including rural tourism development orientation,

organizational structure and operational mechanism. Finally,

地震灾区论文：四川地震灾区乡村生态旅游发展模式研究

as the development of rural eco-tourism in shuangtu village in DuJiangyan city, this article takes the methods of interviews and questionnaire to survey the development of local rural tourism, and analysis the data surveyed, then design the right rural tourism specific model with the actual situation in the Shuangtu village.The conclusions as follows:1. According to the different organization and operation of the main, Chinese rural tourism development model can be divided into three main types:government-led, community-led, and business-led.2.

There are many things in common in the development of rural tourism in disaster areas:infrastructure was compromised, tourism resources and the destruction of the natural

environment were damaged, and the residences of rural residents were damaged; and in the context of reconstruction, there are advantages and disadvantages, urban and rural and the

opportunity for reconstruction, the threats to the environment and market in the development of rural tourism in the

earthquake-stricken areas.3. Earthquake-stricken areas of rural tourism development must to be the eco-development path, which needs each stakeholder interaction.And they play a

different role:government guidance, enterprises participate in the market operation, rural residents’ full participation,

地震灾区论文：四川地震灾区乡村生态旅游发展模式研究

and rural tourism association actively organize and coordinate rural tourism.Meanwhile, rural tourism development needs the completed organizational structure and operating mechanism.4. Organization and operation of rural tourism can be divided into five dimensions, and each dimension is not the same importance in the development of rural tourism in shuangtu village.

【关键词】地震灾区 乡村生态旅游 发展模式

【英文关键词】earthquake disaster area rural

eco-tourism development model

【目录】四川地震灾区乡村生态旅游发展模式研究

6-7

背景12

法13-14

13-14Abstract7-8第1章 绪论12-15摘要1.1 研究1.2 研究目标与意义12-131.3.1 研究内容131.4 技术路线14-151.3 研究内容和方1.3.2 研究方法第2章 相关概念界定及文

2.1.1 乡村生献综述15-28

态旅游15-16

究综述16-192.1 相关概念界定15-162.1.2 发展模式162.2 乡村生态旅游研2.2.2 2.2.1 乡村生态旅游的提出16-17

国外乡村生态旅游研究17-18

18-192.2.3 国内乡村生态旅游研究2.3.1 2.3 乡村旅游发展模式研究综述19-24

国外乡村旅游发展模式研究19-21

模式研究21-24

24-282.3.2 国内乡村旅游发展2.4 地震灾区旅游研究综述2.4.1 国内外地震灾区旅游发展现状

地震灾区论文：四川地震灾区乡村生态旅游发展模式研究

24-252.4.2 国内外地震灾区旅游研究25-28第3章

3.1 国外乡国内外乡村旅游发展模式介绍及经验分析28-34

村旅游发展模式28-29

29-31

29-30

303.2 国内乡村旅游发展模式3.2.1 政府主导型:广西三娘湾渔村3.2.2 社区主导型:湖南汉寿县的”鹿溪农家3.2.3 企业主导型:贵州天龙屯堡30-313.3 国内外乡村旅游发展模式的经验分析述评31-34

发展模式的选择受多种因素的影响31-33

发展有赖于政府在不同程度上的干预和扶持33

游的发展离不开乡村居民的参与33-34

乡村生态旅游发展模式构建34-51

况介绍34

34-363.3.1 乡村旅游3.3.2 乡村旅游的3.3.3 乡村旅第4章 四川地震灾区4.1 四川地震灾区基本情4.2 地震因素给灾区乡村旅游带来的影响4.2.1 自然环境受到严重破坏354.2.2 旅游服

4.2.4 务基础设施受损354.2.3 旅游资源遭到破坏35

农村居民点受损严重35-36

的SWOT分析36-40

(Strengths)36-37

(Weaknesses)37-38

(Opportunities)38-39

(Threats)39-40

40-41

分40-414.3 地震灾区乡村生态旅游发展4.3.1 优势4.3.2 劣势4.3.3 机会4.3.4 威胁4.4 地震灾区乡村生态旅游发展类型4.4.2 按旅游资源特征划4.4.1 按地域划分404.5 地震灾区乡村生态旅游发展模式构建

地震灾区论文：四川地震灾区乡村生态旅游发展模式研究

41-514.5.1 模式构建的理论分析工具41-424.5.2 灾区乡村生态旅游发取向42-434.5.3 灾区乡村生态旅游发

4.5.4 灾区乡村生态展中各利益相关主体的角色定位43-45

旅游组织结构设计45-47

47-514.5.5 灾区乡村生态旅游运行机制第5章 案例分析—都江堰市崇义镇双土村乡村生态旅

5.1 双土村背景介绍51-52

5.1.2 社区居民概况51-52

5.2 问卷调查52-535.1.1 5.1.3 旅游发展实例51-65基本情况介绍51游资源概况52

52-53

53

53-545.2.1 调查目的5.2.2 问卷设计535.3 问卷分析53-615.2.3 样本收集5.3.1 被调查者基本情况分析5.3.3 5.3.2 居民参与乡村旅游意愿分析54-57

5.4 对策建议乡村旅游运行要素分析57-61

61-65

61-63

63-65

68-745.4.1 双土村乡村生态旅游发展模式构建5.4.2 双土村乡村生态旅游发展对策及建议结论65-67附录74-75

致谢67-68参考文献