新编实用英语综合教程3 Unit 2 Company Profiles

Unit | TwoCompany ProfilesUnit | Two

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Unit Goals:What You Should Learn to Do1. Introduce a certain company (background,business scope, etc.) 2. Talk about a company’s business

3. Describe an organization4. Describe a company

What You Should Know About1. Developing your company image 2. The profiles of Mary Kay and her company

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ContentsTalking Face to FaceSection ⅠSection Ⅴ

Appreciating Culture TipsSection Ⅱ

Being All EarsSection Ⅲ

Section Ⅳ

Maintaining a Sharp Eye

Trying Your HandUnit | Two

Section Ⅰ Talking Face to FaceIntroduction

Follow the Samples

Business Communication

Talking

Act Out

Put in Use

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Introduction A company’s profile is often used to introduce a company by giving a brief account of its history and its scope of business. Now let’s read the following sample.

Back

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Follow the Samples 1 Company’s Background Mr. Li: Could you tell me a little about your company’s background? Mr. Walter: Sure! We’ve been in business for about fifteen

years. We’re based in Shenzhen, and have sevenbranch offices around China. Mr. Li: When did you experience most of your growth?

Mr. Walter: Mostly throughout the 1990s we expanded rapidly.Mr. Li: What’s the line of business you are engaged in? Mr. Walter: We’re a custom developer of application software. If there’s a function

ina package that needs to be built, we can fulfill that need.Unit | Two

2 We Deal in... Mr. Lee: What do you mainly deal in? Miss Lin: We mainly deal in import and export trade but we also do international transportation.

Mr. Lee: Oh, I see. May I ask about your capital?Miss Lin: Yes. Our registered capital is RMB 30 million yuan. We were listed on the Shanghai Stock Exchange a year ago, and presently we have a market

capitalization of 60 million yuan. Last year our net profit was 10 million yuan.Mr. Lee: That’s very impressive. Thank you for your information. Miss Lin: We look forward to your positive news.Back

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Act Out Here is a group of short dialogues. Follow the examples and make more conversations with your partner.

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Back

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Put in Use 1 Imagine you are visiting a company and inquiring about its background. Complete the conversation by filling in the blanks. You: When was your company 1 ____________________? founded Office Worker: It was founded in 1995. You: How many 2 ____________________ do you have? employees Office Worker: We have over 2 000 employees. You: What are your main 3 ____________________? products Office Worker: We manufacture printing and copying machines. You: What’s your 4 ____________________? annual production/output Office Worker: The annual output is about 150 000 units. You: Are you 5 ____________________ any new products? developing Office Worker: Yes, we’re developing a new type of videophones. You: How about your 6 ____________

________ department? R&D Office Worker: We have five laboratories with a full-time staff of 20 engineers.Unit | Two

2 Imagine you are a secretary in a company, and your job is to receive visitors to the company. Complete the following dialogue by translating the Chinese into English.

Visitor: What business does your company mainly engage in?You: 1 ________________________________________. We have been dealing in importing automobiles (我们一直从事汽车进口业务。) Visitor: How many branch offices do you have? You: 2 ______________________________. (在中国有3家。) We have three branches in China Visitor: Where is your head office? You: 3 ____________________. (在多伦多。) It’s in Toronto

Visitor: What were the sales last year?You: 4 _________________________________. (大约1.8亿元。) They were about 180 million yuan Visitor: What’s your market share? You: 5 ____________________. (大约10%。) It’s about 10%Back

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Business Communication

Oral Translation3 Suppose you are working for Action Appliances. Today some of your foreign partners have come to visit your company. You are required to introduce your company to them briefly. You are given some information in Chinese. Read it carefully and get ready to translate it orally. Action Appliances已有15年生产一流家电产品的历史。我们的电器专 门为要求高效率但空间有限的家庭用户设计。公司最早在台北以经营电饭 锅起家。由于客户反映良好，我们提升了研发部门，扩大了生产线，公司

业务得到了快速发展。目前,台湾仍是我们的主要市场。实际上，你会发现台北地区至少每3户人家中就有1户在用Action Appliances的产品。

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Key:

Action Appliances has been manufacturing top quality electrical appliances for 15 years, geared towards households in need of highefficiency within limited space. We began our business by selling rice cookers in Taipei. To keep up with good customer responses, we improved our R & D department and enlarged our production lines, and the company expanded rapidly. Today, Taiwan is still our main

market. As a matter of fact, you could find at least one Actionappliance in one out of three households in Taipei alone.Back

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SECTION II Being All Ears

Listen and Complete

Listen and Translate

Listening

Listen and Decide

Listen and Read

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