物流企业服务创新研究(6)

论文

Study on service innovation of logistics enterprise

Abstract

With the global service industry, service industry's leading role is more and more obvious of the economy.The logistics industry as an important part of the service sector contribution to the growth of the national economy continues to increase. China's logistics enterprises is facing the situation that technological innovation as businesses benefit is weakening, the homogenization of products making it difficult to stand out in the competition in the industry, but the service innovation to bring new profit growth point of the situation.Service innovation is the key to logistics enterprises to remain competitive.

From the current situation, most of the logistics enterprises in China is still mainly in the transportation, warehousing and other functional logistics services. To change this situation, an important aspect is to go beyond the traditional model of logistics services, innovation in the service concept, content and services the way. China's logistics industry after decades of development, in some respects achieved great success, but there is a lot of lack of innovation in logistics services. Based on research data and service innovation theory, the use of SWOT analysis method to study the logistics enterprises in China service innovation, and explore from different angles. Railway Logistics Group as a case study, the feasibility of the program put forward logistics innovation, improves the market competitiveness of enterprises, and makes it stand out in the fierce competition in the market.

Key words: Logistics; service innovation; integration services; SWOT analysis

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