当当和亚马逊的比较 英文

Dangdang and Amazon

一, Dangdang and Amazon's Profile

1, Dangdang profile:

Dangdang Dangdang is the Beijing Information Technology Co., Ltd. operated a Chinese shopping site to sell books, audio and video products based, both the development of small appliances, toys, network game cards and other kinds of commodities for sale, headquartered in Beijing . Dangdang launched in November 1999 and is currently the world's largest Chinese online audio books mall, facing the worldwide Chinese readers with nearly more than 300,000 Chinese books and audiovisual products.

Dangdang's Chinese Cowan by the private company, the United States IDG Group, Luxembourg Cambridge Group, Japan's Softbank (Softbank) joint investment. Founded 10 years Dangdang rapid increase in sales year after year, becoming the first Chinese online shopping store.

Over the past decade, Dangdang has been committed to products, technologies and innovative services, while in the logistics network and other e-business infrastructure also focus on building very often, and have launched a buy-enabled mobile phone can be realized Dangdang, online self-service Returns goods, order tracking and tracing system, personalized recommendations, custom books and online reading and other revolutionary products and services, and in the country built a total area of 100,000 square meters of the top five logistics centers, delivery services covering 1,238 regions, nearly 800 cities, which have greatly enhanced the ability to deliver goods Dangdang, user experience and platform stickiness.

2, Amazon profile:

Amazon (http://www.77cn.com.cn, referred to the Amazon, NASDAQ: AMZN), a network is the largest e-commerce company, located in Washington, in Seattle. First began operating on the network of e-commerce company, Amazon was founded in 1995, initially only book sales business network, now extends to a very wide range of other products, including DVD, music CDs, computers, software, video games, electronics, clothes, furniture and so on.

August 2004 wholly acquired Joyo Amazon, the Amazon the world's leading online retail expertise and Joyo profound Chinese market combined experience to further enhance the customer experience, and promote Chinese e-commerce growth. China has already become the online retail leader.

Amazon's marketing activities in its most fully embodied the page. Amazon in marketing investments also impressive: Now, Amazon will come up with $ 1 per income 24 cents engage in marketing, pulling customers, while traditional retail stores will only spend four cents is enough. It is a major feature of advertising lies in its dynamic real-time. Every day to replace the ad layout allows customers to learn the latest publications and most authoritative commentary. Not only advertising changed every day, but also from "Chech out the Amazon Hot 100. Updated hourly" read in the news every hour in the replacement.

Amazon do everything possible to promote their own outlets, constantly seeking partners (associate). Since there are many partners and intermediaries, enabling customers ease of access to its outlets and shopping opportunities are greatly increased, and it even generously made the following commitments: As long as you become a partner of the Amazon, then sold by the network book, regardless of whether a certain quota, Amazon will pay you 15% of the referral fee.

Second, Dangdang and Amazon comparison between the financial aspects

The following is a recount of financing they

Online bookstore founded requires huge amounts of money in the early, mainly for network hardware, software configuration, and training of the workforce, and not a strong financial support is difficult to succeed: two from Dangdang and Amazon online bookstore to the initial financing Look, have similarities: the outset successful in attracting venture capital investment companies. Amazon founder Jeff Bezos found a company backed by KPCB, while Dangdang online bookstore then got the big U.S. and Japanese investors' capital: investment in the domestic online bookstore too few compared to the situation in general, Dangdang is innovative, is also Because Dangdang financing early, and melt into a considerable amount of money, it passed that the IT industry crisis.

Thereafter two ways to obtain funds online bookstore there some difference. Amazon is a listed company, the issue of access to equity financing is that it is one important means of development funds. While Amazon did not last be profitable, but it has to be optimistic about the prospects, the stock price is so high, the Amazon to raise considerable funds for development. Although Dangdang not yet issued shares, investment companies still rely on financing, but to gain greater development, will be listed Dangdang expand financing channels of choice.

Three, Dangdang and Amazon's brand image contrast

A, Dangdang

1, branding advantages and disadvantages;

Benefits:

(A) to provide customers with a very rich product with many varieties to bring economies of scale, focus on product comprehensive, popular, there is a huge self-built logistics system, a self-advertising system operators.

(2) more professional, you have to search and query functions, in the choice of books on the market to promote deeper.

(3) the price is very attractive, intelligent parity system to automatically adjust the price to keep up with opponents at least 10% of the price advantage.

Disadvantages:

(1) online product information update slow

(2) less advertising efforts to promote media only online promotion.

(3) lack of information listed in many books real content. Only a small number of readers book reviews and the quality is low, and even a few readers to write letters of the alphabet have been used as book reviews on the website, could not play its due role in t …… 此处隐藏：11187字，全部文档内容请下载后查看。喜欢就下载吧 ……