etom二级流程框架描述

etom二级框架

Process Market Strategy & Policy

Category: (2) Process Type

Description

Market Strategy & Policy

Short Description:

Market Strategy & Policy processes develop market segmentations for the enterprise and develop the marketing strategies for each market segment or set of target customers. The decision is made as to what markets the enterprise wants to be in, and how it plans to enter or grow in these markets. This will be done based on multiple inputs including Enterprise Strategies, Market Research, Market Analysis.

Process Product and Offer PortfoPlanning & Mgt. Category: (2) Process Type

Description

Product & Offer Portfolio Strategy & Policy Planning

Short Description:

Product & Offer Portfolio Strategy & Policy Planning processes develop strategies for products at the portfolio level. The decision is made as to what product types the enterprise wants to be in, and how it plans to enter or grow in these sectors. This will be done based on multiple inputs including Enterprise Strategies, Market Research and Market Analysis.

(Partial Draft from Release 1--review and possbile rewrite required) Purpose/Description:

Provide cross- product and service coordination and management functions at the Product family, Business Unit or Enterprise level. This process includes managing the resource priority and negotiation process, ensuring linkage and consistency of product plans, ensuring conflict and risk resolution, as well as ensuring synergies are recognized and maximized. These processes are basically program management processes. The processes direct Product Portfolio changes and manage interdependencies.

The Product and Offer Strategy and Policy processes develop Product Portofolio strategies of the enterprise and the enterprise policies for products and services offered by the firm. The processes assure consistency across products and services to suit the strategies. These processes set the

etom二级框架

Product and Service framework for the enterprise. Both the functional processes, as well as Supply Chain and Infrastructure Lifecycle Management processes, impact the Product and Offer Portfolio Strategy and Policy processes. Some of the best examples are in the area of cost management: -Access cost is huge component of a communications service provider's service cost for many services. The Product and Offer Portfolio Strategy and Policy processes will drive cost reduction strategies in the Supply Chain Lifecycle Management processes.

-Unit cost is a key measure for the enterprise of the functional processes. Again, Product and Offer Portoflio Strategy and policy would define key areas for cost reduction that would result in Supply Chain or Infrastructure processes as triggers.

New infrastructure capabilities can be a key trigger to mean an entirely new product portfolio. Product and Offer Portfolio Strategy and Policy takes information and analysis from all areas of the business and market information to define product and service portfolio policies that will succeed in the marketplace. Product and Offer Portfolio Strategy and Policy are the driving forces of the enterprise. They drive changes across the operations processes to provide products and services to the customer per their expectations and for what will be competitively successful in the market. These strategies and policies drive infrastructure development and support for the capacity and capability required to provide products and services to customers that meet customer expectations and that will competitively successful. The Product and Offer Portfolio Strategy and Policy processes facilitate priority decisions and cross- product and resource issues and drive their implementation.

Process Product & Offer BusinesPlanning & Commit Category: (2) Process Type

Description

Product & Offer Business Planning & Commitment

Short Description:

Product & Offer Business Planning & Commitment processes provide cross- product and service coordination and management functions at the Product family, Business Unit or Enterprise level. These processes develop annual and multi-year product and/or offer plans for a product or service that includes product or service forecasts, negotiation for required level of resources, gaining interdepartmental, process, infrastructure and supply chain commitment and executive approval, as well as communicating the plan. The outcome is approved Business Cases which will initiate delivery or development activities.

etom二级框架

(Partial Draft from Release 1--review and possbile rewrite required) Purpose/Description:

Develop annual and multi-year product and/or offer plans for a product or service that includes product or service forecasts, negotiation for required level of resources, gaining commitment and approval, as well as communicating the plan.

The product plan is the documentation of the profit and loss commitment to the firm and how it will be achieved. The majority of pricing decisions are set or planned through this process.

The Product Plan is the plan of record and commitment to the Business Unit or Enterprise for a product's/service's performance across all key business metrics, customer satisfaction metrics and customer direct measures of quality.

Some of the business metrics may include:

-Profit Margin

-Total and Timing of Revenue

-Collectible Percentage

-Amount of Discounting

-Unit Cost

etc.

Some of the Customer, Direct Measures of Quality may include

-Intervals

-% Completion on Time

-Number of Orders Backlogged

-Call Pick-up Time

-Mean Time to Repair

-Bills Mailed on Time

Etc.

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