宏观市场营销之人口环境英文版

The Macroenvironment of demographic include: Population capacity;Age structure;Geographic distribution ;Family composition;The gender;Level of education

Macroenvironment——demographic

The Macroenvironment of demographic include: Population capacity;Age structure;Geographic distribution ;Family composition;The gender;Level of education

AnalysisPopulation capacity Age structure Geographic distribution Family composition The gender Level of education

The Macroenvironment of demographic include: Population capacity;Age structure;Geographic distribution ;Family composition;The gender;Level of education

(一) Population capacity 一The total number of population is an important factor to measure the potential market capacity. The main trends: Continued global population growth

The Macroenvironment of demographic include: Population capacity;Age structure;Geographic distribution ;Family composition;The gender;Level of education

(二) Age structure 二1. Declining birth rate Especially in developed countries, the reduction in infants and preschool children brings production operators which sell children’s food, clothing, toys a threat, but young couple have more leisure time to travel, entertainment, dining out, which bring opportunities to these service industry.

The Macroenvironment of demographic include: Population capacity;Age structure;Geographic distribution ;Family composition;The gender;Level of education

2. Accelerated aging population In order to adapt to the changing market demands, the enterprises will find new market opportunities in the elderly food, clothing, health care products, fitness equipments, entertainment and leisure products, social services and facilities.

The Macroenvironment of demographic include: Population capacity;Age structure;Geographic distribution ;Family composition;The gender;Level of education

(三) Geographic distribution 三——Increase in migration Urbanization and regional population shift will lead to changes in consumption structure.

The Macroenvironment of demographic include: Population capacity;Age structure;Geographic distribution ;Family composition;The gender;Level of education

district of population inflow:Obviously increase in market demand Increase market competition in some sectors

district of population outflow:Decrease in the basic market demand Brain drain

The Macroenvironment of demographic include: Population capacity;Age structure;Geographic distribution ;Family composition;The gender;Level of education

(四) Family composition 四Number of households, members per household, family composition influence market demand structure. Trends: Increasing female working population and singles

The Macroenvironment of demographic include: Population capacity;Age structure;Geographic distribution ;Family composition;The gender;Level of education

(五) The gender 五Affect the purchasing habits and buying behavior eg: Goldlion tie——the world of man

(六) Level of education 六