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Cognos 10: Intelligence Unleashed Smarter Decisions. Better Results
Freedom to ThinkUnified workspace All time horizons Progressive interaction
Connect with OthersDecision networks Business context Accountability
and Simply DoMobile and Disconnected Integrated Real-timeA revolutionary BI workspace delivered on a proven platform with seamless upgrade.
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Freedom to ThinkAnalytics everyone can use to answer key business questions
Cognos 10 advances– Combine data from any source and explore itfrom any perspective without limitation – Analyze facts and anticipate outcomes simply by shifting perspectives and time horizons. – Expand expertise beyond traditional BI capabilities without switching tools – Enable business to increase their personal productivity and independence from IT
Key features– – – – – – –Intuitive, appealing Web 2.0 interface Personalized, progressive interaction Drag-and-drop, free-form assembly Search-assisted authoring Wizard-driven external data Automatic access to SAP BW queries In-space access to planning, scenario modeling, real-time monitoring and predictive analytics
The new BI workspace supports the way you think, so you don’t have to interrupt your train of thought to fit the software
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Unified workspace with greater power, intuitive navigation and cleaner lookIBM Cognos Business InsightIntuitive and easy to use, it is the single place that you go to find answers to key business questions
Solution Highlights
Pre-assembled workspace content Search assisted authoring Drag and drop assembly Dynamically filter Quicker and deeper insight into data Seamless graduated experience
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Breadth of analytics across historical, real-time and predictive information
Unified Workspace delivering breadth of analytics
Analytical ReportingDrill
Real-TimeWhat is
Scenario ModelingWhat-if
Advanced AnalyticsWhat might be
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Easy data inclusion by the business from one value, to entire data sets and external filesExternal DataCombine external, departmental, and your own data to corporate information resulting in broader perspectives
Solution Highlights
Import external data sources into reports orquery subjects
Leverage external data as report filters Publish for reuse and update Provide IT governance
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Connect with OthersCollective intelligence to share insights and gain alignment
Cognos 10 advances– Engage others in decision networks todiscuss issues, share insights and align decisions – Attach business context to BI content and learn from a growing repository of decision history – Support workflow to establish accountability and engage the right people at the right time
Key features– Annotations down to cell level – Lineage and data stewardship – Threaded discussions associated with BIevidence – Activities, notifications, tasks, and initiatives – Search threads, people, discussions, decision history
Built-in col
laboration and social networking fuels the exchange of ideas and knowledge that naturally occurs in the decision-making process
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Collaborative BI through built-in collaboration and social networkingIBM Cognos CollaborationQuickly find the people and expertise you need. Discuss and refine ideas with colleagues, partners, and customers.
Solution Highlights
Embed of Lotus Connections Post messages, share files and links to webcontent (both BI and external)
Create and assign to-do items Work within Business Insight workspace to driveactivities or requests for action
Send email notifications directly from an activity
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and Simply DoActionable insight everywhere at the point of impact
Cognos 10 advances– Adopt mobile to accelerate delivery ofinteractive analytics to executives and the frontlines
– Address challenges of compressed decisioncycles with real-time analytics
– Integrate analytics in everyday work and inworkflow to inform business processes
Key features– – – – –Mobile interaction on iPhone and iPad Interactive, disconnected reports Real-time monitoring of in-flight information Mashups Business-driven workflow Mobile, real-time, and portable BI transforms BI from a separate task, to BI informing everything you do
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Analytics on the go for more devices and disconnected interactionIBM Cognos Mobile IBM Cognos Active ReportProvide business users with the information they need to make responsive and informed decisions regardless of their location
Solution Highlights Mobile
iPhone, iPad, BlackBerry, Windows Mobile, and Symbian Full BI interactivity including Drill Up/Down/Through Schedule reports for immediate access to key contentActive Report
Disconnected BI application, fun and fast Self-contained, interactive content Burst distribution to reach wide audiences
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Platform advances to simplify and cost-effectively scale enterprise analytics IBM Cognos 10 delivers platform advances to:
– Optimize performance with in-memory processing – Accelerate model design with guided workflow-driven modeling – Enhance system management with more granular visibility andcontrol
– Streamline lifecycle management with the ability to seamlesslyupgradeData Analyst Data Modeler Casual Users Customers & Partners Executives Business Managers Financial Analysts Professional Authors
Common Business ModelApplication & Web Servers
IT ToolsAdministrator
Shared Set of Purpose-Built Services Services API
Business Content
Security Providers & Firewalls Data Integration & Data Quality Tools Platforms & Databases
System Architect Developer
Open Data Access
IBM Cognos 8 ArchitectureModern and Legacy Sources
Message Sources
Relational Sources
Application Sources
OLAP Sources
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Faster performance with in-memory processingIBM Cognos PlatformDeliver optimized access to all data regardless of where it residesCommon Business Model IT Tools Query Visualizat
ion
20+ New Patents
Query Service with Dynamic Query Capabilities Cache Hybrid Logs
Solution Highlights
Enhanced Query Service with Dynamic Query: 64-bit in-memory optimized query generation withpattern intelligence to improve performance against complex heterogeneous data
OLAP Adapters
Open Data Access
Relational Adapters
TM1 SAP BW Cubing MSAS Services Essbase PowerCube
DB2 Teradata Informix SQLServer Oracle ODBC JDBC…
In-memory calculations and aggregate operationsfor faster compute timeMessage Sources Relational Application OLAP Sources Sources Sources Modern and Legacy Sources
New optimized caching for hierarchies, members,facts, calculations and prompts for improved report performance
3x faster query* When compared against IBM Cognos 8 BI software. Based on selective results from tests conducted in the IBM Performance and Scalability Labs on pre-release Cognos 10 software
Initial conformance is for OLAP sources: SAPBW, TM1 and Essbase.
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Seamless upgrade and ease of ongoing managementIBM Cognos LIfecycle ManagerReduce system management effort and speed time to deploy new functionality to the business community
Solution Highlights
Validate single environment– Assess impact of change inoperating environment, (e.g. refresh pack, data source changes)
Use Lifecycle Manager to validate results Cognos 8 and Cognos 10
Accept desired results
Move business users into Cognos 10
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Compare multiple environments– Streamline upgrade process andincrease IT efficiency
Leverage Cognos 10 New Features (e.g. Dynamic Query, etc)
Use beyond upgrade to quicklyassess impact of any change that could effect BI content
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Use Lifecycle Manager to validate results to leverage new features
Accept desired results
Promote reports to production
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Upgrade first, then leverage new features
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Expanded deployment options include Cloud, System z, and Power
Optimized Business System VirtualizationOptimize use of resourcese.g. Cognos 10 on System z
Fast to install and rune.g. IBM Smart Analytics System
Private CloudStandardize & share costse.g. IBM Smart Analytics Cloud on System z
Enterprise SoftwareLeverage existing IT investmente.g. IBM Cognos 10 on supported OS and hardware
Public CloudProvision with shift of CAPEX to OPEXe.g. IBM Cognos 10 deployed on IBM Cloud
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Trusted expertise with built-in training videos, ‘how-to’ books and user communities New “how-to” books deliver expertise– BI Strategy Book – BI on Cloud – BI Redbook
Workshops to help shape strategy– Champion workshops – Business Analytics experience
Services & Training– Proven practice workshops, learning assessmentand user adoption services
– Broader portfolio of self-paced training options
Growth in communities– Innovation Center – DeveloperWorks, C^3 Blog – Twitter, facebook and linked-in
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Cognos 10 Ready added value of TM1, Planning, Analytic Applicat
ions and SPSS Modeler
COGNOS
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Cognos 10 redefines how organizations will use BI
Freedom to ThinkMeet needs of evolving workforce with analytics everyone can use
Connect with OthersStep up team decision-making to gain insight and drive alignment
and Simply DoAccelerate business impact with actionable insight everywhere
with Platform Advances for faster performance and seamless upgrade