B
1. Managing for profit and the common good.
2. By"spirit-to-spirit"Tom means that both businessmen and consumers will think
of others. They will treat each other fairly and with respect.
3. "Nature-conscious" consumers are the people who respect wildlife and all aspects
of the environment.
4. His wife's family has contributed their profits from their mills to the building
of the town, the school, and the libraries, and thus won the respect and a good
relationship with the communities. The heritage refers to what her family has done
to their communityTom and his wife have upheld this heritage and continued to make
contributions to their communities.
5. It refers to the product made from natural ingredients for personal health care.
Yes. Because the intention to produce such a product is more important than the
final product itself.
6. As they came from Maine, they like nature and they respect one another. They
can distinguish their product from others' by values.
7. Because it is the"look feel, taste and smell of the kind of personal experience
they have offered" that has kept them in business.
8. The "values world" means the b0siness world in which we set our values and standards
and vocalize them to others.
9. Goodness here refers to the quality of being kind, considerate, and helpful, in
business. Because to them talking about goodness equates to talking about religion
which detracts from the idea that they are competent, rational business people.
10. According toTom, inWestern thinking, people can not simultaneously offer respect
and also maximize the utilization of resources, white the Eastern- inspired approach
involves integrating competing aims into a harmonious middle ground.
Vocabulary and Structure
A
1.B 2. D 3. A 4. D 5. C
6. A 7. A 8. B 9.B 10. D
B
1. dignity 2. heritage 3. insight 4. ingredients
5. makes a difference 6. excellence 7. differentiates
8. been ashamed of 9. believe in 10. incorporate
C
1. A. Just as 2. A. so
3. B. that 4. C. twice
5. A. expanding 6. C. would never have considered
7. B. is 8. D. ofwhich
9. D. decomposes 10. B. had read
D
1. motivate 2. cross 3. accepted 4. convinced
5. variety 6. exposed 7. especially 8. explain
9. difference 10. arrogant 11. reasons 12. trouble