商务英语市场调查报告模板

商务英语市场调查报告的写作模板

Writing: A report1. Read the information and the task below:You work in the marketing department of your company and your line manager has delegated to you the task of preparing a short report. You must report on the number of people visiting the company website in the last three months and propose a marketing strategy for the next three months. You have already made some handwritten notes on the information below.3000.00 2500.00 2000.00 1500.00 launched newsletter for 1000.00 subscribers 500.00 0.00

2950 2700 2300

ran competition – very popular 三维柱形图

1

Mar

Apr

May

商务英语市场调查报告的写作模板

Spending on Internet advertising for May

Cost

very few people visit because of these

Banners on other sites (euros/month)

3,200

Monthly newsletter emailed to subscribers

No cost except my time!

商务英语市场调查报告的写作模板

Tip 1: Keep the title of the report short. It only needs to tell your reader the subject. Tip 2: Divide your report into sections to make it easier to read. Use headings such as Introduction, Findings, Conclusions, Recommendations. Tip 3: State the aim of the report in the introduction. This will include why you have been asked to write it and what you will have done by the end. Tip 4: In the findings section describe the facts and information. Avoid giving your opinion at this stage.

Report on _______________________________ Introduction The aim of this report is to __________________ Findings Over the last three months, the number of visitors has _____.There are two reasons for the increase. First of all, we ____________________________ Secondly in May___________________________ With regards to costs, banners have cost _____ ____________but very few __________________ On the other hand, the newsletter _____________ Tip 5: In the final Recommendations section, make In order to increase this number I would recommendations based on recommend that __________________________ the findings and propose action ________________________________________

商务英语市场调查报告的写作模板

A reportIntroduction 简介或事由 The aim / purpose of this report is to … This report aims to … This report sets out to …

商务英语市场调查报告的写作模板

A reportFindings 调查结果或比较结果

It was found that … … clearly show(s) that … The following points summarize our key findings. The key findings are outlined below.

商务英语市场调查报告的写作模板

A reportConclusion(s) 结论或推论 It was concluded / decided / agreed / felt that … No conclusions were reached regarding the … In conclusion …

商务英语市场调查报告的写作模板

A reportRecommendation(s) 建议或推介 We would recommend that … It is recommended / proposed / suggested that … It is essential to … It would be advised to …

商务英语市场调查报告的写作模板

A reportAdding ideas: Furthermore / Moreover / In addition Converting ideas: However … Although … Despite / In spite of … … while / whereas …

商务英语市场调查报告的写作模板

A reportMaking comparisons: Both / Neither … Like / Unlike … Linking cause and effect: because of / as a result of / due to / owing to …

This means … … leads to … … results in …

商务英语市场调查报告的写作模板

Report on _visits to website and proposed marketing strategy___Introduction The aim of this report is to comment on the number of people visiting the_____ company website in the last three months and propose a marketing strategy for the next three months._____________________________________________ Findings Over the last three months, the number of visitors has increased by 650.There are two reasons for the increase. First of all, we launched a newsletter for subscribes. Secondly in May, we ran a competition which was very popular. With regards to costs, banners have cost 3200 euros a month but very few people seem to visit the website as a result of these. On the other hand, the newsletter doesn’t cost anything (other than my time) but has helped to increase the number of visitors. Recommendations In order to increase this number I would recommend that we continue with the newsletter and run more competitions and quizzes. I also propose that we stop using banners and put more resources into setting up links with other sites to increase the traffic.