成都七中嘉祥外国语学校高2016届高二上期12月月(7)

he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions course advertising seeks to persuade.

If its message were restricted merely to information, which would be difficult to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive, advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants. 62. By the first sentence of the passage the author means that ____. A. he understands the cost of advertising well C. it is worthwhile to spend money on advertising A. forces his own views on the public C. can't tell persuasion from information

B. advertising costs money like everything else D. everyone knows advertising is money consuming B. holds one-sided views on advertising

D. is interested in nothing but the buyers' attention

63. The author thinks that the well-known TV personality ____.

64. Which of the following opinions does the author probably accept? A. There is nothing wrong with advertising in persuading buyers. B. Advertising can prevent low-quality articles from entering markets. C. Advertising informs people of new ideas rather than wins them over. D. Buyers are not interested in getting information from advertisements. 65. What is the passage mainly about? A. Advertising and promotion.

C. Advantages and disadvantages of advertising.

B. Informative function of advertising. D. Benefits of advertising and its characteristics.

第Ⅱ卷(非选择题, 共60分)

注意事项:

1.第Ⅱ卷共4页，用钢笔或圆珠笔直接答在试卷上。 2. 答卷前将密封线内的项目填写清楚。

第一节阅读表达 (共5小题；每小题2分，满分10分)

阅读下面短文并回答问题，然后将答案写在试卷相应的位置(请注意每题的词数要求)。

[1] Looking to improve your language skills, but you don’t have the time to go overseas to attend school? More and more universities around the world are offering opportunities for students to get degrees online (distance education) from the comfort of their own homes, and many of these institutions are accredited, meaning that they have met certain standards of excellence.

[2] If you decide to take language courses online, be sure to compare the benefits of studying online with those of going abroad. The advantages of studying online are that the costs are usually lower, you can study at your own pace, and you have access to the materials 24-hours-a-day from almost any computer in the world. However, you won’t get the human interaction（相互作用） of meeting people face to face like you would if you were physically attending a school overseas.

[3] On the other hand, ________may include day-to-day opportunities to learn a new culture, meet new friends with whom you can use and practice the language, and chances to see different parts of the world. However, there may be a number of disadvantages for some including expense, time away from one’s school, family, or work life, and the challenge of adapting to a new culture and way of life.

[4] . And equally important, it provides you with opportunities to grow beyond the classroom through cultural and educational activities.