商务沟通英文论文 优酷土豆合并分析 Youku(4)

商务沟通的英文结课论文,分析优酷土豆的合并。

gradually invest a lot of money to compete for the video market. In the case of the other video sites join in the video market, they are gradually narrow the gap between Youku and Tudou, and catch up with the momentum. In this case, if the two giants continue to struggle, they will sooner or later be caught up on by the rich second generation video enterprises. After the merger, the video market structure will be temporarily stabilize, thus both retaining its leading position.

Video search engine Soku role will show

When Youku launched the video search engine-Soku, Tudou took the lead shielding Soku. However, after the merger, Tudou will support the Soku. Youku Tudou Inc occupies a large amount of market share after the merger, so with the cooperation opportunity Soku will be actively developed. Youku and Tudou together to promote Soku video search, Soku may therefore generate Matthew Effect and via the opportunity to develop.

Effects analysis

The newly merged company plans to keep and as distinct players to target different kinds of users, after the merger, the new company will have even more impressive scale and powerful revenue conversion capabilities to achieve long term growth.

After the merger Youku is still Youku, Tudou still is Tudou; the platform will not change, so now it seems not much impact user. Both sides will focus on optimizing the resource integration. Market share is larger, increase competitiveness

The fourth quarter of 2011, the income share of Chinese online video market Youku owns 21.8%, followed by 13.7% of Tudou, the third Sohu13.3%, the rest in the median proportion of each share markets. This, combined Youku and Tudou become the industry, of course, the boss, nearly 36%.