商务沟通英文论文 优酷土豆合并分析 Youku(5)

商务沟通的英文结课论文,分析优酷土豆的合并。

The copyright purchased price will be reduced

Copyright purchase for video sites has been a lot of input, especially films that need to be imported from Europe and the United States, the films do have high ornamental value, but at the same time the cost of their copyright is particularly expensive, and this is why foreign films resources on our country video sites are so scarce. For the high video copyright fee, non-exclusive television drama set to several thousand yuan, exclusive is as high as several hundred thousand yuan set. In the face of high price of copyright, the combined Youku Tudou Inc has obvious price advantage. Before the merger of the two, buy two copyright spent two price, after the merger, only takes a price but two platforms can be broadcast. Previous and as opposing two companies were functioning, this took a lot of money to buy the copyright and them competitive for film resources, now the two companies merge, this can reduce the cost of capital, to meet the needs of users with

less cost. It is extremely beneficial for both sides.