商务沟通英文论文 优酷土豆合并分析 Youku(7)

商务沟通的英文结课论文,分析优酷土豆的合并。

Establish necessary rules and regulations, so that the new company's values, ethics, code of conduct for employees salary reward system. In the system, rules and regulations, documents should be reflected, more conducive to the new enterprise culture establishment.

There are some problems should be noted in the integration process

Primary Youku employees may have a strong culture of psychology, the new company should pay attention to the balance of two company employees jobs in the new company, the staff is convinced that the presence of opportunity and fairness, and to establish the trust of the new leader.

Cultural integration should be innovative, not only has the training about ideological education, but also has evening entertainment activities, emphasis on the participation of employees in order to achieve the best integration. Attention to the time of implementation, only started as soon as possible in the post-merger integration has the best effect, avoid acts of procrastination.

Merger is a foregone conclusion, there is still a long way to go for the future development of the two sides, and through this merger the two sides have a great harvest. We can see the different cultural and operational characteristics of Youku and Tudou, the merger makes both sides learn a lot in the integration of resources, which is helpful for the development of the company. Between the future video sites are the competition of copyright, and the competition of capital triggered by copyright competition, which video company can get more original plays will also occupy a larger market share. The future pattern of network video will be more standardized. With the number of Internet users continues to increase at the same time, network video click rate will be higher, advertising revenue is not the only source of income alone video sites.

Above is my views and suggestions on the merger, I believe that the company will have a good prospect under the guidance of the new development strategy and I'm glad I chose Youku; I believe she will not let me despair. I wish Youku Tudou Inc will achieve greater development.

Sincerely yours,

Xue Chaolong