invade our daily lives. We are constantly surrounded by the message to spend, spend, spend. Someone recently said, "The only time you can escape advertising is when you're in your bed asleep!"
5 It's been calculated that by the age of 18, the average American will have seen 600,000 ads; by the age of 40, the total is almost one million. Each advertisement is doing its utmost to influence our diverse buying decisions, from the breakfast cereal we eat to which cruise line we will use for our vacation. There is no shortage of ideas and things to buy! Now, of course, we don't remember exactly what the products were, but the essential message is cemented into our consciousness, "It's good to satisfy your desires. You should have what you want. You deserve the best. So, you should buy it —now!" A famous advertisement said it perfectly, "I love me. I'm a good friend to myself. I do what makes me feel good. I derive pleasure from nice things and feel nourished by them. I used to put things off. Not anymore. Today I'll buy new ski equipment, look at new compact cars, and buy that camera I've always wanted. I live my dreams today, not tomorrow."
6 What happens as we take in these contradictory but explicit messages? What are the psychological and social consequences of this campaign to control our spending habits? On one hand, we want more things because we want to satisfy our material appetite. Most of us derive pleasure from treating ourselves. On the other hand, a little voice inside us echoes those upright messages: "Watch out, take stock of your life, don't let your attention get scattered. Postpone your desires. Don't fall into debt. Wait! Retain control over your own life. It will make you stronger."
7 Anyway, many of the skills you need as a successful student can be applied to your finances. Consider your financial well-being as a key ingredient of your university education as money worries are extremely stressful and distracting. They can make you feel terrible and hinder your ability to focus on your prime objective: successfully completing your education.
8 How can you be a smart and educated consumer? Many schools, community organizations, and even some banks offer financial literacy classes. Consider consulting with your school's financial aid office or seek input from your parents or other respected adults in setting up a budget. An additional option is finding a partner to help you stay on track and find pleasure in the administration of your own financial affairs. Most importantly, if you find yourself getting into financial trouble, don't let your ego get in your way; urgently get help with tackling your problem before it spins out of control and lands you in legal troubles.
9 All this will help you become an educated consumer and saver. As you learn to balance spending and saving, you will become the captain of your own ship, steering your life in a successful and productive direction through the choppy waters.
Translation
花钱还是存钱,学生进退维谷
1 你是不是跟我一样对“我应该花钱还是存钱”这个问题感到困惑,且有被操纵的感觉?我觉得我们从生活的环境里所获得的信息似乎是有违常识、互相矛盾的。政府告诉我们要花钱,否则我们将永远走不出衰退;与此同时,他们又告诉我们,除非我们节省更多的钱,否则我