BEC高级口试真题及应考提示[1](12)

Customer Involvement

Wang: You know our management has decided to get our customers involved in our range and quality of products.

Zhang: That's a very good idea. Customers' opinions are really important to us if we want to stay ahead in the market. But how to get their opinions?

Wang: It's certainly not easy. I think we can do that through the Internet. We can invite our customers to email us their opinions about our products whenever they have any.

Zhang: But not all the customers have access to the Internet.

Wang: No, of course not. I bet we can take advantage of our helpline service. Zhang: Yes. And we can also design a questionnaire for this purpose. And give it to our customers when they buy our products,

Wang: Good. But then, how can we make use of their opinions when we have got them? Zhang: We can pass them on to R&D and QC. I think it's mostly their job to diversify our products and improve their quality.

Wang: Yes. I think R&D can take into consideration the feedback from the customers when they try to upgrade our products or develop new products.

Zhang: And QC can have a better idea as to how to ensure our quality or how to make it even better.

Factory Site

Wang: You know, ABC & Co. Ltd, one of our clients in the UK, is considering building a factory in Shanghai.

Zhang: Yes. I think it's a wise decision. More and more multinational corporations are coming here to invest.

Wang: They want to know where to build their factory. Have you got anything in mind? Zhang: Well, I think they could build their factory in Pu Dong High-Tech & Development area.

Wang: Yeah. It's a very nice place, with a very friendly investment environment. Zhang: You said it. They provide first-rate service for foreign investors. And the traffic there is really convenient.

Wang: And there are quite a lot of preferential policies for foreign investors. Zhang: But the fee for land use is a bit too high there.

Wang: Yeah. That's about the only thing some of the foreign investors complain about. Zhang: I hear some of the development areas around Shanghai, like those in Kunshan and Suzhou, are also good and they charge a much lower fee for land use.