A CRITICAL INVESTIGATION INTO CSR WITHIN CHINA’S HOTEL INDU(13)

硕士毕业论文,探讨企业社会责任在中国酒店业的发展。

to family. This can help staffs to be good employees as well as good parents. Secondly, companies should provide sufficient health and retire welfare. Thirdly, workplace has to be safe to employees. Fourthly, employees‘ education and training is the foot for enhancing productivity. Fifthly, companies should encourage employees in world place and avoid lying off employees (Ron Brown Award, 2009).

In 1990s, most American international companies implemented CSR. The implementation prompted the concept of corporate citizenship was wildly accepted by corporate managers and the public. However, the concept of corporate citizenship have not got clear and specific theory framework. The previous CSR concept was about narrow CSR, corporate social

responsiveness, corporate social performance and stakeholder theory. That is a question that what is different between corporate citizenship and previous CSR. Different scholars had different views.

According to Matten and Crane (2005, p.173), there were three types of perspective for

corporate citizenship. The first one was that the corporate citizenship was a part of CSR. The second one was that the corporate citizenship was same with previous CSR. The third one was that the corporate citizenship surpassed the concept of CSR. The essence and core of corporate citizenship is the citizenship. Locke believes that the citizenship is citizens‘ natural rights regarding life, liberty and property (Moon et al., 2005, p.435).

The researchers of corporate citizenship had given three different answers. The first one was that the corporations were citizen. The second one was that corporations were like citizen. The third one was that corporations managed citizenship. Most scholars focused on the

discussion of concept of corporate citizenship. At the same time, a few scholars realised that the evaluation of corporate citizenship performance can not be ignored. Waddock was one of