A CRITICAL INVESTIGATION INTO CSR WITHIN CHINA’S HOTEL INDU(3)

硕士毕业论文,探讨企业社会责任在中国酒店业的发展。

Chapter 1: Introduction

Nowadays, a lot of incidents have happened in China such as food safety, Labour Rights, Environmental Issues, integrity problem and other related issues. Even though Chinese economy is still growing rapidly, the CSR (corporate social responsibility) is developing slowly (China, 2009). China‘s hotel industry has rapidly developed in the past three decades, but the development of CSR seriously lags behind Chinese society‘s perception (Zhao, 2009). This study focuses on the hotel sector. Although the industry‘s management has been improved, the industry‘s strategies or policies haven‘t fully carried out its CSR.

However, CSR need to be further developed in diverse aspects including increase of hotel revenue, protect of environment, employees training and career development, Concern of communities. CSR is a new concept to the hotels practitioners. It is a beginning for China‘s CSR development. CSR has long journey to go in China. For example, money donations were considered as key implementation of CSR. In 2008, Great Sichuan Earthquake occurred in Sichuan province of China. China World Hotel, Swissotel Beijing, Hotel New Otani Chang Fu Gong, Gloria Hotel, SciTech Hotel, and other hotels fast went to Tourism Bureau for donation to the disaster area In Beijing (Xinhua, 2008).

1.1. Background

China has a huge market for the hospitality market. The country had not any independent hotel before 1980s. All the lodging properties and facilities belonged to the government. The condition of lodging was very poor and limited. The economic activities and communications were inactive within both national market and international market at that period. A few tourists went to China because the limitation of government policies. The flow of people encountered similar situation within the nation. ―When China first opened its borders to