A CRITICAL INVESTIGATION INTO CSR WITHIN CHINA’S HOTEL INDU(4)

硕士毕业论文,探讨企业社会责任在中国酒店业的发展。

international tourism in 1978, the country suffered from a severe shortage of adequate

lodging. At that time, the government owned all lodging facilities. Gradually, a few exclusive state guest houses normally used for PRC leaders opened their doors to the growing number of inbound tourists.‖ (Yu and Smith, 2007, p.16).

The government of China started to launch the programme of economic reform in 1978. The economy of China had achieved a rapid development period from the year. Chinese hotels industry gained a significant development from 1980. Many hotels with stars were opened in the early 1980s. Corporations of joint venture appeared at that time. ―The opening of the Jianguo Hotel in Beijing in 1982—the first Sino-foreign joint venture in the industry—ushered in a new wave of FDI (foreign direct investment) in the hotel industry that lasted through the 1980s and 1990s.‖ (Yu and Smith, 2007, pp.16-17).

The role of hotel industry had been changed completely. The previous government‘s

reception system has become a competitive industry in national economy. In the past, most tourism hotels belonged to foreign reception organisation. Most reception centres were

official residential institutions. These even can not be treated as hotel industry. The industry has reached significant receipts as an important part of China‘s economy after thirty years of development. The tourism and hotel industry is closely linked. The receipt of hotel industry accounts for a significant percentage in the receipt of tourism. ―Hotel industry still remains potential to go further. China is emerging as a key player in international tourism market, ranking the fifth in the world in terms of both tourist arrivals and tourism receipts in 2001 and is expected to become the top destination country in the world by 2020.‖ (Zheng, 2005, p.74).