A CRITICAL INVESTIGATION INTO CSR WITHIN CHINA’S HOTEL INDU(5)

硕士毕业论文,探讨企业社会责任在中国酒店业的发展。

The hotel industry was opened to foreigners early. The government allowed foreign

investment and joint venture in the hotel industry. As of 2002, China owned 6100 star-rated hotels. The hotel industry had utilised FDI up to 20 billions U.S. dollar. The joint-venture hotels had reached 800 (Xinhua, 2003). The industry had become an open industry from closed industry after thirty years of development.

More international hotel companies engaged in the Chinese hotel industry because of

China‘s economic vitality and development of tourism. This intensified competition among hotels. It also promoted changes in the supply-demand relationship. The operation of Chinese hotels more concerned the needs from customers. In hotel management, customers‘ demands adapted hotels‘ supply in the past.

The situation is different now. Hotels‘ supply made an effort to meet customers‘ demands through Exemplary role of star-rated hotel. The hotel industry had been changed to buyer‘s market from seller‘s market. Due to too fast development, oversupply appears in some areas in the recent years. It caused more intense competition among enterprises. The operators of hotel enterprises pay more attention to market trends and change of customer needs. This concept and behavior promoted the hotel to further improve the competitiveness of

enterprises.

CSR is still fresh topic both academia and business community in China. With economic and social development, China is interested in research of social responsibility in recent years. Many people began to understand and accept the concept of CSR through the discussion of CSR by theory Circle. Some companies‘ CSR practices are specific behaviours to support the development of CSR theory in China.