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大众传媒对女大学生消费行为的影响——对武汉(3)

发布时间:2021-06-08   来源:未知    
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大众传媒对女大学生消费行为的影响

ABSTRACT

Thisstudytakesthefemaleuniversitystudents

sociologyandcommunicationastheobjectofstudy,fromtheresearchperspective,takes

astheconsumebehaviourtheoryandthemassmediasocialfunction

interviewswithathesupport,usesquestionnairesandcombinationofcase,onthebasisoffemalecollegestudents

oninWuhanmedia

oncontactconditionandconsumerbehavior,focustheimpactofmassmediafemaleuniversitystudents’consumerbehavior.Theresearchisdivided

intosixparts:

Partlintroducesthebackgroundofthisstudy,thepurposeandsignificanceofresearchinthepastandreviewed.

part2proposesthetheoreticalbasisofthisstudy,researchhypothesis,researchideasandresearchmethods,such嬲researchanddesign.

Part3describesthecurrentsituationof

afemalecollegestudentsaccesstomassmediainwuhandistrict.Themassmediain

important,eventhemodemsocietybecomemoreandmoreimpactofchanging

usethepeopleoftheworld,sociallife.Fromthetypeofmediaexposure,theofthefrequencyofmediacontacttime,themotive

andthecontentofsixcontact,contentpreferences,massmedia

aspects.

Part4makes

behavior

structureausingsatisfaction,descriptionoftheafemalestudentsinWuhaninconsumerStatus,anddetailedanalysisofthelevelofconsumption,consumption

femalestudentsinandconsumptionhabits.ofthemassmediaofPart5makesananalysisWuhan

consunlerbehaviourwiththesurveyresultandtheinfluencemechanism

media,particularlyfromthethenet,communicationpointofqualitativeanalysis.Themass

givesallaccesstoconsumerinformation.Themassmediafor

partinitsfast,low-costandthecharacteristicsofopennesshasattractedtheparticipationoffemaleuniversitystudents.Inaddition,themassmediaplay

healthyatlimportantformingarationalconceptofconsumption,theformationofamaturequalityconsumerforfemalecollegestudents.

Part6makesconclusionsonthebasisoftheempirical

onstudyandwimtheconsiderationofbasicconclusions,theauthorputforwardthemassmediahowto

students.formarationalconsumption

studentsofhealthmeasuresforfemaleuniversitytheKeywords:themassmediaconsumerbehaviorfemaleuniversity

III

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