大众传媒对女大学生消费行为的影响
ABSTRACT
Thisstudytakesthefemaleuniversitystudents
sociologyandcommunicationastheobjectofstudy,fromtheresearchperspective,takes
astheconsumebehaviourtheoryandthemassmediasocialfunction
interviewswithathesupport,usesquestionnairesandcombinationofcase,onthebasisoffemalecollegestudents
oninWuhanmedia
oncontactconditionandconsumerbehavior,focustheimpactofmassmediafemaleuniversitystudents’consumerbehavior.Theresearchisdivided
intosixparts:
Partlintroducesthebackgroundofthisstudy,thepurposeandsignificanceofresearchinthepastandreviewed.
part2proposesthetheoreticalbasisofthisstudy,researchhypothesis,researchideasandresearchmethods,such嬲researchanddesign.
Part3describesthecurrentsituationof
afemalecollegestudentsaccesstomassmediainwuhandistrict.Themassmediain
important,eventhemodemsocietybecomemoreandmoreimpactofchanging
usethepeopleoftheworld,sociallife.Fromthetypeofmediaexposure,theofthefrequencyofmediacontacttime,themotive
andthecontentofsixcontact,contentpreferences,massmedia
aspects.
Part4makes
behavior
structureausingsatisfaction,descriptionoftheafemalestudentsinWuhaninconsumerStatus,anddetailedanalysisofthelevelofconsumption,consumption
femalestudentsinandconsumptionhabits.ofthemassmediaofPart5makesananalysisWuhan
consunlerbehaviourwiththesurveyresultandtheinfluencemechanism
media,particularlyfromthethenet,communicationpointofqualitativeanalysis.Themass
givesallaccesstoconsumerinformation.Themassmediafor
partinitsfast,low-costandthecharacteristicsofopennesshasattractedtheparticipationoffemaleuniversitystudents.Inaddition,themassmediaplay
healthyatlimportantformingarationalconceptofconsumption,theformationofamaturequalityconsumerforfemalecollegestudents.
Part6makesconclusionsonthebasisoftheempirical
onstudyandwimtheconsiderationofbasicconclusions,theauthorputforwardthemassmediahowto
students.formarationalconsumption
studentsofhealthmeasuresforfemaleuniversitytheKeywords:themassmediaconsumerbehaviorfemaleuniversity
III